Social Media Marketing for Beginners: Step-by-Step Plan

Where do you actually start with social media marketing? With research, not with posting. You look at what your competitors are already doing, work out what you want out of it, then build the strategy around that. Posting comes last, and it’s the easy part.

I know that’s the opposite of what most people do, because most people start by opening Canva and quietly panicking. So here are the exact steps I’d take building a social media strategy from scratch, in the order I’d take them.

Let’s dive in.

📌 What you’ll learn:
→ Analysing your competition properly, including a free way to see the ads they’re running
→ Goals that translate into something the business needs, rather than vanity numbers
→ Why you look at the whole business before deciding what social is even for
→ Building the strategy itself, which is the step most people skip
→ Secure your handles across platforms before someone else takes them
→ What to outsource, and what you should keep doing yourself
→ Workflow, so this doesn’t eat your entire week

Stuck on one of the steps? Say which and I’ll talk you through it.

Here’s what you’ll learn:
00:00 Where to Start With Social Media
01:01 Analyse the Competition
04:37 Set Clear Social Media Goals
07:35 Analyse the Business as a Whole
09:16 Develop a Social Media Strategy
14:05 Secure Your Accounts
17:47 Outsource What You Can
20:17 Optimise Your Workflow

• • • • • • • • •

🎯 Links & Resources Mentioned:
☞ Meta Ads Library, to see the ads your competitors are running: https://www.facebook.com/ads/library/
☞ Namechk, to find out which handles are still available: https://namechk.com/

• • • • • • • • •

✨ Want the strategy bit done for you?
Answer a few questions about what you sell and who buys it, and I’ll put together a free marketing plan for you: content pillars, weekly themes, and post ideas you can use this week. Built around your business rather than a template.
☞ https://maggiestara.com/ai-marketing-plan/

📚 Want to go deeper? My full social media course covers all of this and a lot more:
☞ Powerful Social Media Marketing: https://maggiestara.com/smm-course
☞ Everything else I teach: https://maggiestara.com/learn-with-me/

#SocialMediaMarketing #SocialMediaStrategy #MarketingForBeginners

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