Marketing Communication & Social Media
Explore the essentials of marketing channels and advertising in this WK6 video, tailored for marketers crafting their 4Ps Tactical Plan. Delve into Iacobucci’s Chapter 10 to master the “Place” component—understanding how products flow from producer to consumer through brick-and-mortar, online, or omnichannel pathways. Learn to align distribution with consumer demographics and buying habits for a seamless experience that boosts engagement. Then, shift to advertising, where messaging cuts through the noise using the AIDA model—grabbing attention, sparking interest, igniting desire, and driving action. Go beyond sales to foster loyalty and advocacy, key to long-term success.
Discover how industry leaders leverage TV, radio, print, and digital platforms to tell compelling brand stories, perfect for your Promotion slide. Bonus resources explore AI in marketing, top channels, and social commerce, sparking innovative ideas for Product and Price strategies. Define your brand’s essence, set pricing (premium or budget-friendly), and map distribution channels while justifying your media mix and budget allocation. This video equips you to connect tactics to strategy, measure success, and build lasting customer relationships. Ideal for marketing students and professionals, it’s your guide to a standout 4Ps plan. Dive in and elevate your marketing game!
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