{"id":427,"date":"2026-10-26T07:00:25","date_gmt":"2026-10-26T07:00:25","guid":{"rendered":"https:\/\/captivateaudience.com\/?p=427"},"modified":"2026-10-26T07:00:25","modified_gmt":"2026-10-26T07:00:25","slug":"social-media-marketing-for-beginners-step-by-step-plan","status":"publish","type":"post","link":"https:\/\/captivateaudience.com\/?p=427","title":{"rendered":"Social Media Marketing for Beginners: Step-by-Step Plan"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/ZYWv5max694\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Where do you actually start with social media marketing? With research, not with posting. You look at what your competitors are already doing, work out what you want out of it, then build the strategy around that. Posting comes last, and it&#8217;s the easy part.<\/p>\n<p>I know that&#8217;s the opposite of what most people do, because most people start by opening Canva and quietly panicking. So here are the exact steps I&#8217;d take building a social media strategy from scratch, in the order I&#8217;d take them.<\/p>\n<p>Let&#8217;s dive in.<\/p>\n<p>\ud83d\udccc What you&#8217;ll learn:<br \/>\n\u2192 Analysing your competition properly, including a free way to see the ads they&#8217;re running<br \/>\n\u2192 Goals that translate into something the business needs, rather than vanity numbers<br \/>\n\u2192 Why you look at the whole business before deciding what social is even for<br \/>\n\u2192 Building the strategy itself, which is the step most people skip<br \/>\n\u2192 Secure your handles across platforms before someone else takes them<br \/>\n\u2192 What to outsource, and what you should keep doing yourself<br \/>\n\u2192 Workflow, so this doesn&#8217;t eat your entire week<\/p>\n<p>Stuck on one of the steps? Say which and I&#8217;ll talk you through it.<\/p>\n<p>Here&#8217;s what you&#8217;ll learn:<br \/>\n00:00 Where to Start With Social Media<br \/>\n01:01 Analyse the Competition<br \/>\n04:37 Set Clear Social Media Goals<br \/>\n07:35 Analyse the Business as a Whole<br \/>\n09:16 Develop a Social Media Strategy<br \/>\n14:05 Secure Your Accounts<br \/>\n17:47 Outsource What You Can<br \/>\n20:17 Optimise Your Workflow<\/p>\n<p>\u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022<\/p>\n<p>\ud83c\udfaf Links &amp; Resources Mentioned:<br \/>\n\u261e Meta Ads Library, to see the ads your competitors are running: https:\/\/www.facebook.com\/ads\/library\/<br \/>\n\u261e Namechk, to find out which handles are still available: https:\/\/namechk.com\/<\/p>\n<p>\u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022<\/p>\n<p>\u2728 Want the strategy bit done for you?<br \/>\nAnswer a few questions about what you sell and who buys it, and I&#8217;ll put together a free marketing plan for you: content pillars, weekly themes, and post ideas you can use this week. Built around your business rather than a template.<br \/>\n\u261e https:\/\/maggiestara.com\/ai-marketing-plan\/<\/p>\n<p>\ud83d\udcda Want to go deeper? My full social media course covers all of this and a lot more:<br \/>\n\u261e Powerful Social Media Marketing: https:\/\/maggiestara.com\/smm-course<br \/>\n\u261e Everything else I teach: https:\/\/maggiestara.com\/learn-with-me\/<\/p>\n<p>#SocialMediaMarketing #SocialMediaStrategy #MarketingForBeginners<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where do you actually start with social media marketing? With research, not with posting. You look at what your competitors [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/captivateaudience.com\/?p=427\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing for Beginners: Step-by-Step Plan - Social Media Marketing\" \/>\n<meta property=\"og:description\" content=\"Where do you actually start with social media marketing? 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